O.P.I

O.P.I

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Overview

We designed a custom plush toy for O.P.I. - modeled after the brand’s iconic polish bottle shape and finished in their signature color palette. The toy features the classic O.P.I. bottle silhouette, branded label details, and a squeaker inside for play engagement. Constructed with durable materials, it blends brand identity and playful design, making it perfect for both photo ops and everyday pet fun.

Marketing Highlights

On National Dog Day, O.P.I. launched a giveaway featuring the custom plush dog toy, inviting followers to enter for a chance to win. The campaign was open globally, with participants required to engage with the brand on Instagram. This simple yet powerful activation generated immediate buzz: lots of user comments, shares, and pets posed with the toy in follower posts.

The Result

On National Dog Day, O.P.I. launched a giveaway featuring the custom plush dog toy, inviting followers to enter for a chance to win. The campaign was open globally, with participants required to engage with the brand on Instagram. This simple yet powerful activation generated immediate buzz: lots of user comments, shares, and pets posed with the toy in follower posts.

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